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Pierce Ledbetter
CEO, LEDIC Realty Company

Pierce Ledbetter

Having grown up in and around the multifamily housing business and just in his early 40s, Pierce's career has already spanned across several real estate development cycles. Pierce's early career began in junior high school, renovating single family homes with his father for rental, at a time when treasury rates were increasing toward all-time record highs. Through college, and post tax reform, Pierce worked through every apartment position available at LEDIC, from maintenance tech to asset manager of REO's.

In 1990, Pierce graduated from Cornell University and returned to Memphis as a Financial Analyst for LEDIC Management Group, where he was responsible for asset management and programmed computer software to aide in reappraisal analysis of all apartments in Memphis.

During the mid-90's, Pierce evolved what began as a weekend hobbyist's passion for the environment into a full-fledged recycling and technology business. As CEO of ZooDoo®, Pierce developed a profitable, national consumer brand. In 1997, Pierce sold the brand but kept an online retailing technology he had developed, which was then later sold to several dot com companies competing in online music.

In 2001, Pierce returned to real estate and Memphis. As Marketing Analyst with CB Richard Ellis Memphis Multifamily (CBRE), he analyzed and improved existing marketing methods and underwriting models. This timing was fortuitous, as he helped CBRE Multifamily position itself for the largest volume growth in its history.

In 2003, Pierce took on new business development responsibilities for LEDIC Management Group and was quickly promoted to Managing Director. In December 2005, Pierce was promoted to CEO, the position he holds today.